Countless other musicians including Jay-Z and Justin Timberlake and actors such as George Clooney and Ryan Reynolds have created their own boutique beverages, too. But Hetfield does not have any problem with the band's booze deals, Ulrich says. "Our primary thing is obviously playing music … but in the wake of that comes a whole slew of other things,'' Ulrich said. George Clooney and Ryan Reynolds have created their own boutique beverages, George Clooney, Ryan Reynolds among the celebs cashing in on liquor, Sammy Hagar, Adam Levine band together for a tequila -- with a twist, Your California Privacy Rights/Privacy Policy. Samen brouwden ze een bier, waarin hun beider DNA is terug te vinden: Enter Night Pilsner. Stone Brewing Tap Room – Prenzlauer Berg. "We wanted to have a very drinkable beer and one that would not, you know, knock your socks off.". Since 1996, our gargoyle has helped us ward off cheap ingredients, pasteurisation and chemical additives... the modern-day evil spirits of beer! Meanwhile, connecting with Metallica is a dream come true for Stone's Koch, who remembers buying the band's 1988 album "... And Justice for All" and cranking a then just-released "Metallica" during a 1991 road trip. Metallica had been watching other musicians get into the booze business, drummer Lars Ulrich says. In addition to rocker Sammy Hagar launching Cabo Wabo tequila, which he sold in 2007 for $80 million, AC/DC has marketed its own beer, wine and tequila. "I look at all of them ... as creative outlets.". In collaboration with Metallica, this beer represents the cataclysmic collision of two uncompromising supernatural forces. Enter Night Pilsner is hitting shelves nationally in 16-ounce cans Copyright © 2020 Stone Brewing. https://www.maxim.com/food-drink/metallica-launches-enter-night-2019-1 According to a label filed with the Alcohol and Tobacco Tax and Trade Bureau (TTB), Stone Brewing Co. and the band Metallica will be teaming up for Enter Night, a 5.7 percent ABV pilsner that will be packaged in 16-ounce cans. "They were really interested in understanding the process and making a thoughtful decision about the beer style and how we should do everything surrounding it ," said Koch, who co-founded Stone in 1996 with Steve Wagner. All Rights Reserved. The Tap Room on Oderberger Strasse features 27 world-class craft and artisanal beers on tap. It' s a crisp and refreshing Pilsner that, much like the band, transcends genres, shatters preconceptions and challenges convention. Metallica just launched a new beer with Stone Brewing's Arrogant Consortia imprint on the heels of their music-infused Blackened whiskey.. Metallica and Stone Brewing Co. have thrashed out a beer collaboration. For centuries, gargoyles have been known to ward off evil spirits. He loves the idea of anything we can do to connect with our fans," Ulrich said. More: George Clooney, Ryan Reynolds among the celebs cashing in on liquor, More: Sammy Hagar, Adam Levine band together for a tequila -- with a twist, "In terms of hard rock, Iron Maiden has been doing beverages very successfully and Megadeth has been doing beer," Ulrich said in an interview with USA TODAY. Expanding beyond music and merchandise makes sense for artists as they look for more ways to connect with fans, he said. No information is used for anything other than letting you check out our kick-ass beer. The 5.7 percent beer became available in stores and concert venues visited by Metallica during its fall 2018 tour, but will now be sold nationally, and in Europe starting this spring when the band plays there. Stone Brewing's name kept popping up for Metallica's research team. Enter Night is not like any pilsner you’ve had before. Neither Metallica nor Stone wanted to just "slap a label" on a beer, said Stone co-founder Greg Koch, who met Ulrich in Copenhagen this past summer and later had "a pretty epic" beer tasting at Ulrich's Bay Area house . We hope that you had a blast meeting @KirkHammett and @ArrogantBastard's Greg Koch and that you loved the beer. The beer was developed in collaboration with Arrogant Consortia, a wholly owned imprint of Stone Brewing. #EnterNightPilsner #ArrogantConsortia, A post shared by Metallica (@metallica) on Jan 9, 2019 at 3:22pm PST. The band brought its Blackened whiskey to market last fall. You can learn more by reading our. "That’s definitely the category of music I am personally into and they are at the top of that echelon.". https://www.stonebrewing.eu/sites/stonebrewing.eu/files/styles/article_teaser/public/stone_location_banner/prenzlauerberg_overview2.jpg?itok=iX9U8gA0, https://www.stonebrewing.eu/sites/stonebrewing.eu/files/styles/article_teaser/public/stone_location_banner/bistro_escondido.jpg?itok=nyp00lR1, https://www.stonebrewing.eu/sites/stonebrewing.eu/files/styles/article_teaser/public/stone_location_banner/header_ls_0.jpg?itok=xOWQB3cH, Stone Brewing Berlin: Too Big, Too Bold, Too Soon, Interview with Stone’s graffiti artist Michael Klingner, Interview mit Stones Graffiti Künstler Michael Klingner, Greg Koch Announces Stone Brewing - Berlin, RFP For Make Benefit Glorious Continent of Europe. So for Koch to have Hetfield tell him, "'Hey, I think you and what you do reminds me of us,' You go, ‘Wow, that’s kind of a cool thing to hear'," Koch said. This website uses cookies. "We have been watching everybody else do their stuff and sometimes just sitting back and watching ... you sort of pick up what is working and (think) what could our model look like.". In its early days, Metallica, which was founded in 1981, earned the nickname "Alcoholica" for their decadence. Thanks to everyone who came out to @MauiBrewingCo in Waikiki last night in support of @EnterNightPilsner's debut! "We wanted to create something that would be good to drink, (when) maybe you are tailgating outside a venue waiting to get into a concert," Ulrich said. Seit Jahrhunderten sind Gargoyles (Schutzpatrone) dafür bekannt, böse Geister abzuwehren. ", Adds Ulrich, "They have have always been fiercely independent and so has Metallica.". Cheers! This isn’t Metallica’s first foray into booze. “Metallica's Lars Ulrich and Stone co-founder Greg Koch even enjoyed multiple occasions at Lars' home 'discussing' (industry-speak for 'drinking') beers,” both said in a joined press release. This is not the first time that the Escondido, Calif.-based brewery has released a specific beer with a band. Stone Brewing en Metallica hebben elkaar gevonden. The Rock and Roll Hall of Fame-inducted metal band and the iconoclastic Escondido, California-based brewer teamed up to make Enter Night, a hoppy pilsner, which is now hitting the national stage. Enter Night gets its name from the lyrics of the platinum-certified single "Enter Sandman," a track on the 1991 album "Metallica" (also known as the Black Album), which sold more than 16 million copies in the U.S. And the beer, packaged under Stone's Arrogant Consortia label, is appropriate for concertgoers. They gravitated toward a pilsner in part because Ulrich, who was born in Denmark, recalled growing up near a Tuborg brewery , famous for that type of beer, and "smelling the hops in the air. Metallica and Stone Brewing Add Another Beer to the Band's Beverage Empire "Enter Night Pilsner" is hitting U.S. shelves now before getting an international release this spring. Metallica and Stone Brewing Co. have thrashed out a beer collaboration. Metallica and Stone Brewing Co. teamed up to make Enter Night, a hoppy pilsner, now shipping nationwide. They both have done that in their perspective industries and definitely in this beer. Metallica And Stone Brewing Announce Collaboration Beer, Enter Night The Big 4 thrashers and the brewers of Arrogant Bastard Ale are internationally distributing a crushable German Pilsner. Metallica went it alone on its whiskey venture, but beer distribution required an ally. The Rock and Roll Hall of Fame-inducted metal band and the iconoclastic … ", For Stone, a brewery that leans toward IPAs and strong stouts, a pilsner would "add to their arsenal," Ulrich said, "and would have an authentic story based on Metallica.". In collaboration with Metallica, this beer represents the cataclysmic collision of two uncompromising supernatural forces. Metallica & Stone Brewing: The Story of Enter Night Pilsner. International street food in combination with a unique “all-day breakfast” menu make the craft beer destination a satisfying stop any day, including preparation for or a repose after a day of browsing the famous Mauerpark Sunday Market. Lead singer and rhythm guitarist James Hetfield went into rehab in 2001 – that period is documented in the 2004 rock doc "Some Kind of Monster" – and has been sober since. METALLICA And STONE BREWING Announce Collaboration Beer, ENTER NIGHT January 14, 2019 0 Comments METALLICA and Arrogant Consortia (a Stone Brewing … Seit 1996 hilft unser Gargoyle uns dabei, minderwertige Zutaten, Pasteurisierung und chemische Zusätze – die bösen Geister des Bieres unserer Zeit - abzuwehren! "I've been a fan since they showed up on my radar in the Eighties," Koch said. Follow USA TODAY reporter Mike Snider on Twitter: @MikeSnider. It' s a crisp and refreshing Pilsner that, much like the band, transcends genres, shatters preconceptions and challenges convention. The pairing is appropriate. When Stone Brewing and Metallica say this beer “transcends genres, shatters preconceptions and challenges convention,” we tend to agree.

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